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A social inbox that replies in the brand's voice

A marketing agency managing 12 brand accounts

4min
average reply, down from 6 hours
What we built
AI Automation
Time to go live
4 weeks
The problem

Where it hurt.

Comments and direct messages across Instagram and WhatsApp were answered in batches, often hours late.

What we built

The system.

  • 01Brought every channel into one inbox
  • 02Learned each brand's tone from past replies
  • 03Drafted replies for approval and sent simple ones on its own
  • 04Reported response times and common questions every week
Language modelSocial and WhatsApp APIsApproval queueWeekly report
The result
4minaverage reply, down from 6 hours
3hrsa day returned to the team
12brandsrun from one inbox

Representative engagement. Client name withheld under NDA. Figures are typical of results at this type of company.

What it means for you

Then came the growth.

Getting the hours back was the first win. It also freed the team to look outward: to take on more work, answer more customers and try things they had not had time for. That is how a single automation becomes a growth plan.

Running something similar? See how we approach AI for marketing and media or read about our ai automation service.

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